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National University


Bachelor of Arts in Integrated Marketing Communications

With the emergence of digital marketing technologies, marketing has become a highly scientific, data-driven and interdisciplinary practice. The rapid growth in areas such as behavioral targeting, social media marketing, mobile marketing, demand generations, marketing analytics, marketing automation, and marketing operations has created a significant demand for highly trained and experienced marketing professionals.

National University’s Bachelor of Arts in Integrated Marketing Communications is designed to help you develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more. You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

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Disclosure: Not all programs are accelerated, available in all locations, or in both online and on-campus formats. The transferability of credits is subject to each school's transfer credit policy. Financial aid including grants, scholarships and loans may be available to those who qualify. Program lengths and outcomes vary according to each institution's specific curriculum and employment opportunities are not guaranteed. CompareTopSchools is a consumer information site that offers free ratings and recommendations of colleges and universities. We are an advertising-supported service and receive compensation from many of the schools that appear on our site. Compensation may impact which schools we rate and recommend and where those schools appear. CompareTopSchools takes into consideration several proprietary rules to determine how and where schools appear on our website. All opinions expressed on this site are our own, including, without limitation, our designation of a particular institution as being a "top" school.